Thank you to all those who attended our first (World first!) HUGinar on Wednesday March 9 where we looked ahead to 2016 and beyond with our panel of marketing experts who shared their predictions for this year.

Some of the topics that were discussed include:

  • Dan Tyre discussed the impact of sales and marketing: Smarketing – How can sales and marketing work together to better generate and qualify leads to customers?
  • Darren Adams discussed: Mobile First – Your challenges around engaging the growing trend in smart phones, mobile apps, payments and website browsing?
  • Melissa Ran gave us an insight into the challenges of: Content Marketing - engaging with the new breed of consumer. Including some great tips on how your brand can manage this.
  • Jocelin Abbey opened up about the challenges Yahoo 7 faces with getting the brand across all of the Omni Channels – What challenges do you have getting your brand across all of these channels?

Did you miss it? Would you like to watch the recording? We don’t blame you as there was some fabulous content in there. Complete the form and access the HUGinar recording right now.



Speakers Bios:


Dan Tyre  - HubSpot
HubSpot Director
Live from Pheonix, Arizona
Public speaker on The Inbound Revolution, Sales & Marketing Alignment and Hiring & Motivating Sales Millennials with extensive experience in hyper-growth
environments from start-up to $150M+ sales & and inbound marketing experience.


Darren Adams - Whispir
Head of Digital
Live from Melbourne

Previously at, Darren 
specialises in the delivery of cloud based automated communication flows, over any channel, that help businesses create powerful conversations with employees and customers.

China Ambition

Melissa Ran - China Ambition
Cofounder & CEO 

Melissa founded China Ambition to help businesses better reach Chinese audiences digitally via Chinese language websites, social media, content creation and localisation. Melissa previously ran the 'Marketing in Asia' speaker series for the University of New South Wales, and has worked as an entrepreneur evangelist mentoring hundreds of Australian startups at UNSW Innovations. 


Jocelin Abbey - Yahoo7
Head of Consumer Marketing & PR


Jocelin has worked in the media & entertainment industry for over a decade. She is currently responsible for leading the Yahoo7 and Yahoo NZ audience acquisition and engagement strategy, while 
maximising brand awareness, affinity and preference.
Previously, Jocelin launched Nova Entertainment’s Red Room live music platform to consumer and trade audiences, as well as working on releases for global music artists Drake, Mumford & Sons and Jessie J.


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